About
Making complex products feel obvious.
I'm a senior product designer with more than 7 years of experience across complex systems - financial risk platforms, legal operations, healthcare apps, manufacturing tooling and insurance portals. The common thread is depth: products where the data is rich, the users are expert, and the interface has to disappear into the work.
My approach starts with structure. Before pixels, I map information architecture, user roles and decision flows - because in a data-heavy product, the hardest design problem is almost never visual.
I work fluently across web and mobile, ship in Figma at production fidelity, and partner closely with engineering. What I do best is translating a complicated domain into an interface that feels obvious - without flattening the depth experts depend on.
Curriculum vitae
CV
Senior Product Designer | Complex Systems, Dashboards & Data-Heavy Platforms | Enterprise SaaS & B2B
B.D Visual Communication, H.I.T · +972-54-803-8064 · Meytalyav@gmail.com · LinkedIn
Executive summary
Senior Product Designer specializing in complex systems, dashboards, and data-heavy products, with 16+ years of experience in visual design and 7+ years focused on enterprise digital interfaces. Trusted by leading organizations including Israel Ministry of Defense, Ichilov Hospital, Shibolet & Co., Menora, HackerU, and Strauss Group. Proven track record translating complicated business logic into intuitive, user-centered experiences across FinTech, Healthcare, Legal, Government, and eCommerce.
Hands-on embedded senior designer with a 6-year track record of leading product design lifecycles solo — from firsthand user research and stakeholder interviews with founders and C-level executives through to securing approvals across every organizational layer. Integrates AI-augmented workflows into the design process, leveraging Claude for product thinking and ideation, AI-assisted design system generation, and GPT / Gemini for image generation and visual exploration.
Key achievements
- Cura9 — Healthcare Operations Platform
- Led design and delivery of a clinical collaboration platform connecting medical professionals around continuous patient treatment — transforming complex multi-stakeholder workflows into a single source of truth that strengthens real-time clinical decision-making and reduces risk in high-stakes care environments.
- Movement — Ichilov Hospital — Preventive Healthcare Platform
- Drove the design of an end-to-end product experience for a joint initiative with Ichilov Hospital promoting preventive medicine and rehabilitation — converting friction-heavy healthcare journeys into action-oriented user flows that increase engagement in preventive services and strengthen adherence to ongoing medical programs.
- BlackSwan — Financial Risk Intelligence Platform
- Architected a data-heavy risk intelligence platform for banks and financial institutions — structuring sophisticated risk models, compliance logic (PEP, sanctions, geographic rules), and entity relationship mapping into a coherent system of dashboards and investigation surfaces that support faster compliance decisions.
- Shibolet & Co. — Legal Operations Platform
- Built an internal operations platform for one of Israel's leading tier-1 law firms, used daily by senior legal professionals — distilling complex internal workflows into structured, scalable UI patterns that reduce operational friction across legal teams.
- Menora Insurance — Consumer Platform
- Shipped consumer-facing digital experiences for one of Israel's largest insurance groups — simplifying inherently complex insurance processes for non-expert users and improving clarity across multi-step service flows and customer journeys.
- HackerU — Tech Education Platform
- Overhauled the lead-generation experience for a leading Israeli tech training institute — solving the challenge of addressing 5 distinct audience segments on a single page through a segmentation-driven visual system and dynamic content hierarchy that strengthens decision clarity and conversion potential.
Experience
Owner & Senior Product Designer · MDesign
2019 – Present
Independent design studio serving enterprise and SaaS clients across finance, education, healthcare, and eCommerce.
- End-to-End Product Design: Lead end-to-end user experience and high-fidelity UI design for complex systems, web platforms, applications, and digital workflows for enterprise-grade clients.
- Product Thinking & Architecture: Drive product thinking, information architecture, and interaction design across B2B and B2C products from discovery through launch.
- User-Centered Methodology: Apply strong user-centered design principles, usability standards, and research-informed decision making to deliver measurable design outcomes.
- Stakeholder Alignment Across All Levels: Direct interface with company founders, C-level executives, PMs, and engineering teams — conducting user research, distilling diverse inputs into coherent design direction, and securing approvals through every organizational layer.
- Selected Engagements: Israel Ministry of Defense, Ichilov Hospital, Shibolet & Co. Law Firm, Menora Insurance, BlackSwan, Beehive, HK Financial, HackerU, Cura9, Strauss Group, Beta Pharmacy, Shomrat Hazorea, Weizmann Institute of Science, and others — spanning FinTech, Healthcare, Legal, Government, Education, and eCommerce.
Creative & Art Director · Drive101
2013 – 2018
Fast-paced advertising agency delivering multi-channel campaigns across print, web, and social media.
- Creative Direction: Led creative direction across multi-channel campaigns, translating client briefs into strong visual concepts and overseeing projects from ideation to final execution.
- Digital Product Work: Designed responsive landing pages focused on user experience and conversion for clients including Microsoft, BM Design, Awacs Car Alert Systems, and Sapir College.
- Website Collaboration: Worked closely with developers on website projects for Sapir College, EZOM, Pistachio Omanim, Ariet Gan Yavne, and other clients.
- Brand & Print: Created marketing materials and complete branding packages (logo, typography, color systems) for organizations including the Ministry of Immigration and Absorption, Ministry of Environmental Protection, LAPAM, Electra, and Pfizer.
Graphic Designer · McCann Erickson
2010 – 2013
Below-the-line (BTL) marketing communications at a subsidiary of the global advertising network.
- Personalized Marketing: Designed personalized marketing communications (BTL) for major brand clients, with focus on direct customer engagement.
Education
- B.D in Visual Communication Design — Holon Institute of Technology (H.I.T)
- UX/UI Designer Certification — In Create. Formal training in design for digital transformation with emphasis on websites and applications.
- Herzog High School for Arts and Sciences — 12 years specialization in arts.
Technical proficiency
- Product Design
- Figma, Claude Design | Adobe Suite: Photoshop, Illustrator, InDesign | Prototyping & Interaction Design | Design Systems & Component Libraries | Information Architecture & User Flows | Responsive & Mobile Design | Usability Testing & User Research
- AI Design Stack
- Claude (design thinking, ideation, and problem-solving) | AI-Assisted Design System Creation | GPT & Google Gemini (image generation, visual concepts, moodboarding)
Languages
- Hebrew — native
- English — very good
FAQ
Common questions.
- What does Meytal Dahan specialize in?
- Meytal is a senior product designer specializing in complex B2B and enterprise systems - data-heavy dashboards, configurators, design systems and role-based interfaces where users are domain experts and the interface has to disappear into the work.
- What industries has Meytal worked in?
- Across 7+ years she has shipped production work in FinTech and RegTech, LegalTech, HealthTech, EdTech, manufacturing software (configurators), InsurTech, pharmacy retail, e-commerce, government communications and cultural heritage.
- Is Meytal available for freelance or contract work?
- Yes. Meytal takes on new product design work as an employee, freelancer or contractor, and is comfortable as the solo designer embedded with product and engineering or as lead designer alongside a broader team.
- Does Meytal work with startups or enterprise companies?
- Both. Her work spans early-stage products like BlackSwan as well as established enterprises and institutions including leading law firms, hospitals and government bodies.
- Where is Meytal based and what languages does she work in?
- Meytal is based in Rishon LeZion, Israel, works with clients worldwide, and works fluently in English and Hebrew.
- What tools does Meytal use?
- Figma is her primary design and handoff tool, used at production fidelity. She also works with Claude Design, ChatGPT / Gemini, the Adobe Suite, and Jira / Monday for delivery.