Skip to main content
Meytal Dahan
Back to insights

A Handoff the Team Can Actually Build From

A handoff isn't a moment, it's a quality gate, and for a PMO it's where ambiguity turns into either smooth delivery or a stream of clarification tickets. I design my handoff to remove that ambiguity. Every screen ships with states, not just the happy path: loading via skeletons, empty, error, and the dense data-heavy case that real campaign dashboards actually hit. For an Insights-Before-Numbers layout I specify the hierarchy explicitly, what counts as an insight, how its attached action button behaves, and what the supporting numbers do on interaction, so developers aren't guessing intent. I annotate the role-based workflows so it's clear which components are shared infrastructure and which are specific to an analyst or a manager view, which prevents accidental divergence. Crucially, I tie each piece to the Design System tokens and components already in use, so delivery is assembly rather than reinvention. I walk the build team through it live and stay reachable during the sprint, because a handoff that ends when the file is shared is the one that generates rework. For the PMO, this is what keeps estimates honest and the burndown unsurprising.

Get in touch

Have a project in mind?

Drop a line. Meytalyav@gmail.com

Related articles

Marketing & Campaign Analytics
Product ManagersUser Research

Researching the Marketer, Not Just the Metric

In analytics products, users don't want data. They want to know if it's working and what to do next. Every time I run discovery for a marketing dashboard, the same thing surfaces: people get raw numbers before meaning, so they burn energy interpreting instead of acting. That single insight reframes the roadmap, from "more charts" to "faster decisions." Research isn't a quote deck. It's the thing that tells your PM what NOT to build.

Read
Marketing & Campaign Analytics
Engineering Leaders

Data Visualization in MarTech: How Do You Design Charts That Don't Collapse Under Massive Data?

Engineering leaders on MarTech systems: dashboards with real-time visualizations are a performance nightmare. In our campaign management system project we built "Skeleton Loading" — every chart loads separately, a fast experience even under load. Every visualization passed through a "Performance Impact" filter. Design + performance = a system that works in production.

Read
Marketing & Campaign Analytics
Engineering LeadersDesign Systems

Why a Design System Is Shared Infrastructure for MarTech

A design system for an analytics product isn't a style guide — it's shared infrastructure. Marketers, analysts, and campaign managers all sit on the same data layer. If you hand-build each role's screens, you maintain three front-ends that drift apart every release. Encode the rules once — insight cards, metric tiles, loading skeletons — and let engineering compose workflows from stable primitives. A fix ships everywhere at once. The real payoff isn't the launch sprint. It's the maintenance years.

Read
Meytal Dahan

About

Making complicated into easy for users.

Senior product designer with a decade of work across complex systems - financial risk platforms, legal operations, healthcare apps, manufacturing tooling and insurance portals. The common thread is depth: products where the data is rich, the users are expert, and the interface has to disappear into the work.