Skip to main content
Meytal Dahan
Back to insights

A handoff built to survive the ministry's scrutiny

Ministry of Defense — A marketing platform
Handing off the Ministry of Defense portal to development carried a stakes-level most marketing sites don't: this is a public record for citizens, partners and press, and accessibility on a government site isn't a nice-to-have - it's an expectation. From a PMO lens, my goal at handoff was to remove ambiguity before it became rework. So delivery wasn't a single Figma dump over the wall. It was a structured package: a responsive visual system with defined breakpoints, reusable components rather than one-off screens, documented states, and WCAG-minded specs for contrast, focus and hierarchy so the serious tone survived implementation rather than degrading into approximation. I sequenced the handoff around what unblocks engineering first - shared foundations and the design system before edge-case pages - so build could start on solid ground while details were finalized. The point was predictability: developers knew what 'done' meant per component, reviewers had a clear reference to check against, and tone-and-accessibility decisions were baked into the spec instead of relitigated mid-build. A handoff like that doesn't just transfer files. It transfers intent - and that's what keeps a high-visibility delivery on schedule.

Get in touch

Have a project in mind?

Drop a line. Meytalyav@gmail.com

Related articles

Ministry of Defense
Engineering LeadersR&D Collaboration

Designing a public face for serious engineering

The MoD public portal tells citizens about real strategic and security advancements - so the collaboration that mattered most was with the technical side that owns the substance. My constraint as a designer: present serious work credibly, never overclaim it. R&D partners weren't a sign-off gate; they were the source of truth for what 'forward-thinking' could honestly say. The win wasn't agreed pixels - it was a shared standard for representing rigorous work publicly without distortion. Fidelity to the truth is a design requirement, not just an engineering one.

Read
Ministry of Defense
Product ManagersUser Research

Researching a portal that speaks to a whole nation

On the Israel MoD public portal, the research question wasn't 'who is the user' - it was 'who are ALL of them, and where do their needs collide.' Citizens, partners, press, one set of pages. The instinct to pick one persona and optimize would have broken trust with the others. We researched by intent, not demographics. The real deliverable wasn't insights - it was a model that let the roadmap say no with confidence. Research earns its keep when it makes prioritization defensible, not just informed.

Read
Ministry of Defense
CEOsPersonalization & Tailored Models

When the Right Move Is One Voice for Everyone

Personalization is sold as an automatic win. On the Ministry of Defense public portal, one consistent voice for everyone was the stronger play. A government portal that silently reshapes itself per visitor trades credibility for cleverness. I designed clear paths for citizens, partners and press to find what's relevant - segmented audiences, but the same truth for all of them. Personalization pays off when relevance is the bottleneck. When trust is the product, consistency wins.

Read
Meytal Dahan

About

Making complicated into easy for users.

Senior product designer with a decade of work across complex systems - financial risk platforms, legal operations, healthcare apps, manufacturing tooling and insurance portals. The common thread is depth: products where the data is rich, the users are expert, and the interface has to disappear into the work.