Skip to main content
Meytal Dahan
Back to insights

Designing a public face for serious engineering

Ministry of Defense — A marketing platform
The Ministry of Defense portal exists to tell the public about real strategic milestones and security advancements - much of it rooted in genuine R&D. That put an interesting constraint on collaboration: the engineering and technical communications side held the substance, and my job was to present it credibly without distorting it or overpromising. So I treated R&D partners less as a sign-off gate and more as the source of truth for what 'forward-thinking' could honestly mean on the page. Practically, that meant working through how technical achievements get described and structured for a non-expert audience - where to add context, where restraint protects credibility, and how the visual system signals seriousness rather than hype. For an engineering leader, the relevant point is fidelity: the design never claimed capability the institution couldn't stand behind, and the front end stayed maintainable - a responsive, consistent system the communications team could keep current as new milestones emerged. Collaboration here wasn't about negotiating pixels. It was about building a shared standard for how rigorous work gets represented publicly, so the portal stayed accurate as the story it tells keeps moving forward.

Get in touch

Have a project in mind?

Drop a line. Meytalyav@gmail.com

Related articles

Ministry of Defense
Product ManagersUser Research

Researching a portal that speaks to a whole nation

On the Israel MoD public portal, the research question wasn't 'who is the user' - it was 'who are ALL of them, and where do their needs collide.' Citizens, partners, press, one set of pages. The instinct to pick one persona and optimize would have broken trust with the others. We researched by intent, not demographics. The real deliverable wasn't insights - it was a model that let the roadmap say no with confidence. Research earns its keep when it makes prioritization defensible, not just informed.

Read
Ministry of Defense
Project ManagersDelivery & Handoff to Development

A handoff built to survive the ministry's scrutiny

Handoff on the MoD public portal had high stakes: a public-facing government record where accessibility is an expectation, not a bonus. My PMO-minded goal was simple - kill ambiguity before it becomes rework. Not a Figma dump over the wall, but a sequenced package: responsive system, reusable components, documented states, WCAG-minded specs. Foundations first, so build starts on solid ground. A good handoff doesn't just transfer files - it transfers intent. That's what keeps a high-visibility delivery on schedule.

Read
Ministry of Defense
CEOsPersonalization & Tailored Models

When the Right Move Is One Voice for Everyone

Personalization is sold as an automatic win. On the Ministry of Defense public portal, one consistent voice for everyone was the stronger play. A government portal that silently reshapes itself per visitor trades credibility for cleverness. I designed clear paths for citizens, partners and press to find what's relevant - segmented audiences, but the same truth for all of them. Personalization pays off when relevance is the bottleneck. When trust is the product, consistency wins.

Read
Meytal Dahan

About

Making complicated into easy for users.

Senior product designer with a decade of work across complex systems - financial risk platforms, legal operations, healthcare apps, manufacturing tooling and insurance portals. The common thread is depth: products where the data is rich, the users are expert, and the interface has to disappear into the work.