Digital Transformation in the Enterprise: ROI Through User Experience

For large, conservative companies, digital transformation isn't just a trend — it's a matter of survival against agile digital Disruptors. When a leading insurance company like Menora Insurance invests in upgrading its core systems, the expectation is to see a direct impact on the bottom line. Getting the user experience right in these systems saves the organization millions of shekels in direct ways: it shortens the handling time of service representatives, reduces calls to support centers caused by an unclear interface, and enables end customers to perform actions in Self-Service. Investing in experienced UX is a direct investment in operational efficiency and in upgrading the organizational brand for the new era.