Learning from the Giants: How to Design a B2B2C Product That Holds Up in the Institutional Market

Many founders in InsurTech and FinTech are trying to crack the path to selling their product to enterprise companies (Enterprise Sales). The way to do it is to understand how these companies think and operate. In the project for Menora Insurance, the user experience had to bridge between the needs of the end consumer (the customer looking for insurance) and the rigid internal systems of the organization. A senior product designer who knows these institutional constraints from the inside can help founders and early-stage startups build their product from day one on the right architecture — Enterprise-Ready — one that will integrate easily into the systems of their biggest customers and shorten their Sales Cycles.