Legal
Shibolet & Co.
An employee portal designed for Shibolet, a leading law firm that prioritizes its organizational culture and employee well-being.
Type
B2B
Role
Lead Product Designer
Scope
- End-to-End Product Design
- Information Architecture
- Visual System
- ~10 User Flows
Shibolet & Co. is one of Israel's leading law firms. Like most firms of its size, it had an internal employee site - but the existing experience was minimal: a basic page offering benefits information and notices about enrichment courses, with no real connective tissue between the people working there. The platform serves as a digital community hub, balancing essential professional tools with a deep focus on internal engagement and social connectivity.
01 · Section
The challenge
Designing community products is its own discipline. Designing a community product for a leading corporate law firm is something else entirely. The core challenge was finding the balance between two opposing tones: a serious corporate environment with all the conservatism that comes with a leading legal firm, and a dynamic, social platform that needed to feel inviting enough to actually use. Too corporate, and employees wouldn't engage. Too playful, and the platform would feel out of place inside a firm whose brand stands for precision and gravitas. Everything - the visual language, the interaction patterns, the tone of voice, the hierarchy of content - had to operate inside that tension.
02 · Section
Approach & collaboration
I worked solo on design, directly with the client lead from the firm. The engagement ran four months end to end, from initial discovery through final design handoff, and produced approximately ten distinct user flows covering the platform's full experience. The design process focused on building a visual and interaction system that could carry the firm's brand authority while opening up genuine space for social interaction. Every design decision was tested against the question: does this feel like Shibolet, and does it invite participation?
03 · Section
What the platform does
The platform serves as a digital community hub. It encourages employees to connect across enrichment courses, company events, and collaborative activities. Beyond surfacing what's available to participate in, it makes participation itself feel like a shared experience rather than an HR transaction. The information architecture was built so that essential professional tools (benefits, courses, internal notices) sit naturally alongside the more social layers (events, interest-based connections, community activities) - without one side eclipsing the other.
04 · Section
Outcome
Before this platform, employees at the firm had a minimal website that mainly offered benefits and information about enrichment courses. The new platform introduced a significant shift in the company's internal social structure. It created a completely new kind of social experience inside the firm - enabling the formation of new circles of friendship, connections built around shared interests, and a stronger sense of community across departments and seniority levels. For an organization built around individual professional excellence, the platform added a layer the firm had never had before: a shared digital space where people meet people.